How do we make probiotics more approachable?

Kombucha, like most probiotics, has visible cultures that aid in digestive health. This can be unappetizing to consumers. The belly shaped, colorful, graphic filled bottles aim to be enticing to shoppers. The mini bottles are a sample sized approach to encourage people to try the beverage. The circle motifs play into fruit stickers as well as the bubbly feeling you get with that first sip of kombucha!