Why do so many brands blend in on shelves?

With 3 other designers, I worked to debunk the leading causes of products being ignored on shelves, and rebrand Walmart’s Great Value Brand to be bold, family oriented, fun, and unique!

  • . Initial brand guides/rules

    . Primary logo & secondary logos

    . Defining constraints

    . Appropriate uses of colors

    . Selected Piepie as our primary typeface

    . Package designs & stationary assist

    . Converted designs to presentation ready mockups

Great Value Jam Mockup Final.png
Spread label jelly mockup final.png
final mockup pea bag.png
cereal final mocked up.png
gvv-06.jpg
gvv-08.jpg

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