Why do so many brands blend in on shelves?
With 3 other designers, I worked to debunk the leading causes of products being ignored on shelves, and rebrand Walmart’s Great Value Brand to be bold, family oriented, fun, and unique!
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Initial brand guides/rules
Primary logo & secondary logos
Defining constraints
Appropriate uses of colors
Selected Piepie as our primary typeface
Package designs & stationary assist
Converted designs to presentation ready mockups
